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Designer of the Week: JOIE!

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I am super excited about this Designer of the Week!  I absolutely love the look of this brand.  Joie was created in 2001 and is a Southern California inspired contemporary lifestyle brand. They cater to the moxie fashion-forward girl who loves easy modern styling with a cultured way of life. They describe themselves as “Casual, Comfortable and Luxurious” and say that one can not exist without the other. Joie encompasses clothing, shoes, handbags and other accessories.  I personally own a pair of Joie shoes that are incredibly comfortable and have cute vintage style. I never had to “break them in” and they fit perfect from the very beginning. When I started looking at the website I was drawn to the unique styling of some of their…

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Designer of the Week: Nic + Zoe

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I am kind of a snob when it comes to brands in fashion.  I am learning to love other brands I am not familiar with, but there is just something to be said about brands that have been around for a long time and do a great job with their designs and fits. I am going to feature different brands on my blog to both educate you and myself on what is out there. Today, I want to tell you about a brand called Nic + Zoe that I absolutely love the designs and the fit. I don’t feel like this brand gets the appreciation that it deserves in the Memphis fashion scene.  You may already know this brand well or this might be the first you…

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Behind the Scenes: Athleisure

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A few months ago I started creating outfits for the What to Wear feature for StyleBlueprint in Memphis, TN. The What to Wear feature is to let the readers know what to wear to 3 different events happening during a specific month. Each article will represent three models and three locally owned Memphis stores.  The awesome staff at StyleBlueprint arrange the events, models and photo shoot location while I set up and execute the fittings and style the models on location at the photo shoot.  I want to share with you my experiences with this, so I’m going to start with the What to Wear SPECIAL: Athleisure Edition article that was for February. I don’t want to take you step by step through the whole article…

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